Category: Brands

Rewind: JC Penney CEO Forgets to Wear His Store's Clothes

Rewind: JC Penney CEO Forgets to Wear His Store’s Clothes

A communicator’s work is never done. This morning, on the CBS Morning News, JC Penney CEO Ron Johnson effectively defended the company’s decision to stand by spokesperson Ellen DeGeneres despite complaints from the One Million Moms organization. Throughout the interview, Johnson was warm, clear and candid, effectively positioning the company’s new pricing strategy as a […]

Refresh Your Employer Brand

Refresh Your Employer Brand

As the unemployment situation is the US slowly improves, employers should look at the employer brands they rely on to tell the company story during recruitment. Employer brands, like any business strategy, can become less effective unless they are occasionally refreshed, especially in a turbulent talent market. Before you begin to develop new recruitment materials, […]

Refreshing a Tired Employer Brand

Refreshing a Tired Employer Brand

Like any icon that becomes too familiar, a once-popular employer brand can feel tired unless reimagined for a new retail context. Because, as with any brand designed to appeal to customers, an employer brand must constantly be refreshed to stay relevant to the workers it seeks to reach. Otherwise, the employer brand can grow stale, […]

Why is Southwest Airlines Having a Bad Day?

Why is Southwest Airlines Having a Bad Day?

I love Southwest Airlines. I love who they are, what they believe, how they empower their people to create results. I respect the culture they nurture and the ambition they fulfill. As a customer, I trust them; as a communicator, I cherish the years I worked closely with them; as a fan, I believe in […]

A Day Without Wi-Fi

A Day Without Wi-Fi

Technology convinces us that we can communicate at any time with any person in any place. It gives us a confidence of connection that, as communicators, we rely on. And, when it doesn’t work, we can lose it. Quickly. But creatively. Today, in parts of the US, Verizon’s 4G network was the 0G network. Any […]

So Long, Pontiac, It's Been a Great Ride

So Long, Pontiac, It’s Been a Great Ride

I loved my Pontiacs. They were sleek, sturdy and kind of sassy, with their bright emblems, “wide track” ride and luxurious interiors. While Buick and Cadillac were for “oldsters,” Pontiac was (what I thought at the time) the upscale brand for “gonna-be-somedays”. And I loved those cars. So I am sad that the Pontiac brand […]

What Can Southwest Airlines Teach Us About Mergers? (A lot)

What Can Southwest Airlines Teach Us About Mergers? (A lot)

The news that Southwest Airlines is buying Air Tran shows how far this can-do airline has come since it started spreading “luv” through Texas in the early 1970s. Stepping on any Southwest flight today offers an instant reminder of what a smart company can achieve when it never forgets who it is. While other airlines […]

What Can Football Teach Communicators?

What Can Football Teach Communicators?

For millions, the start of American football each year never happens soon enough. No matter if cheering for high school, college or professional players, how fans connect with football teams can teach something to all of us. We talk a lot in our profession about engagement, what it is, why it matters, how to make […]

What Does Labor Day Mean in 2010?

What Does Labor Day Mean in 2010?

Today is Labor Day in the US, a holiday that began, more than 100 years ago, to provide a holiday for workers. In 2010, while the focus of the day has shifted from honoring workers to celebrating the end of summer, the importance of how it began remains relevant at a time when so many […]

How Engaging Are Engaged Employees?

How Engaging Are Engaged Employees?

We had an interesting discussion this week about employee engagement. About a dozen or so communication professionals from all over the world got together on Twitter to talk about this most important issue. At the core of our curiosity was the actual importance of engagement. Yes, we like to talk about engagement, we say we […]

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