About the Profession

Although other lines of work may label themselves as the world’s oldest professions, as communicators we rightly claim to be the most essential. Because if people and organizations cannot communicate they simply cannot get anything done. They cannot connect. They cannot build and nurture relationships. So to view an investment in communication as a luxury is naïve; what we do makes the difference no matter the place, person or population. As individuals and institutions, how we communicate drives what we accomplish (and what damage we have to manage).

That’s why I started this blog. Every day, no matter where we look in our world, we experience the impact of communication, we learn how essential our profession is to any progress we make as people, organizations and nations.

But it’s so easy to get it wrong, so simple to mis- or dis-communicate, so quick to disconnect. Only when we persistently focus on the essentials of effective communication – and how to overcome the barriers we can face – can we hope to inform, inspire and engage. And that’s why we love the work we choose.

As important as our work can be, however, there are mixed views of what it takes to be an effective communicator. Some maintain that it’s “born” in some people to effectively communicate. While some may feel more natural when speaking, how we speak is but one part of how we communicate; how we listen and reason makes a difference, too. Others believe it’s a matter of “personality” if conversation comes naturally. And while some may be more comfortable talking with others, style is no substitute for substance; and, in the end, any person or organization will prefer to communicate with those who know how to listen, too.

So join our view of our profession, its impact and its essentials, as we take a look at our world, from a communicator’s view.