Archive for September, 2010

What Can Southwest Airlines Teach Us About Mergers? (A lot)

What Can Southwest Airlines Teach Us About Mergers? (A lot)

The news that Southwest Airlines is buying Air Tran shows how far this can-do airline has come since it started spreading “luv” through Texas in the early 1970s. Stepping on any Southwest flight today offers an instant reminder of what a smart company can achieve when it never forgets who it is. While other airlines […]

What Can Leaders Accomplish When Candid?

What Can Leaders Accomplish When Candid?

Any leader struggles with how candid to be when communicating. The instinct to reveal can be easily overcome by the realities of revelation. No matter how much a leader may want to share, the lawyers may restrict, the handlers may spin and the medium may dilute. Still, as communicators, it’s up to us to bring […]

What Happens if New Media Inhibits Conversation?

What Happens if New Media Inhibits Conversation?

Of all the changes that new media brings, the most significant may be the instant credibility it offers to messages that are broadcast online. Once, a generation believed, “if you read it in the papers, it’s true.” Today this sentiment could be, “if you see it on You Tube, it must be real.” Before new […]

Have We Become Distracted Communicators?

Have We Become Distracted Communicators?

Picturing life without something is one way to assess its impact on day-to-day routine. Without Twitter, we’d have less immediate access to the ups and downs of Lindsay Lohan, minimal reports on what people eat and how airports frustrate, and less insight into how people view significant issues at any moment. Without Facebook, we might […]

How Do We Communicate Unemployment?

How Do We Communicate Unemployment?

In the US, unemployment is at a 27-year high. While many businesses are posting strong earnings, and boast of strengthened cash flow, their hesitation to hire is creating a roadblock to economic recovery. When President Obama appeared Monday on a televised Town Hall, he cited unemployment as a barrier to better times. So what does […]

Question of the Week: Is Greed Still Good?

Question of the Week: Is Greed Still Good?

This week, we are going to again be asked if greed is good. With the release of the follow up to the original Wall Street film – famous for its greed is good summation of business in the 1980s – some may ponder what, if anything, we have learned from the recent economic meltdown. As […]

What Can Disappointment Teach Communicators?

What Can Disappointment Teach Communicators?

Few emotions fuel behavior more quickly, intensely or personally than disappointment. When people are disappointed they will do just about anything, or vote for anyone, to feel better. Of the many emotions that communicators must understand, disappointment is number one. Unless we know what can disappoint the people we must engage, we will have a […]

How Can Communicators Stay Relevant? (Part Two)

How Can Communicators Stay Relevant? (Part Two)

We work to stay relevant in our profession. And, every day, we receive many advertisements for professional development programs. But we don’t have to go to a program, or tune in to a web seminar, every time we want to learn something new. Because our profession is so connected to the world we live and […]

How Can Communicators Stay Relevant? (Part One)

How Can Communicators Stay Relevant? (Part One)

Our email boxes are popular destinations for announcements about training programs, conferences and other professional self-improvement opportunities. As our profession continues to change, we know how essential it is to stay relevant. But a third-party provider of professional development cannot provide the magic pill to be current. That’s up to each of us. We can’t […]

What Can Football Teach Communicators?

What Can Football Teach Communicators?

For millions, the start of American football each year never happens soon enough. No matter if cheering for high school, college or professional players, how fans connect with football teams can teach something to all of us. We talk a lot in our profession about engagement, what it is, why it matters, how to make […]

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